Serve a radius, not a country.
Hyperlocal is a fulfilment problem wearing a storefront. Whether a customer can order depends on which store is nearest, what that store actually holds right now, and whether anyone can deliver it in the window you promised.
Everything resolves to the nearest store.
Catalogue, price, availability and delivery promise are all answered per location rather than once for the whole country.
Serviceability by pincode
Availability is answered before the customer builds a basket, so nobody discovers at checkout that you do not deliver to them.
Store-level inventory
Each location publishes what it actually holds, so the promise reflects the shelf rather than a national stock figure.
Dynamic delivery windows
Slots offered based on current load and distance rather than a fixed table that stops being true at peak.
Local pricing and assortment
Price and range vary per store or catchment, because the same product does not sell the same way in two neighbourhoods.
Rider and delivery assignment
Orders routed to the fulfilling store with delivery assignment and tracking written back against the order.
Catchment promotions
Offers targeted to a store's own catchment, so local demand can be stimulated without discounting nationally.
The three questions asked before every hyperlocal order.
Serviceability resolves from pincode to store before anything else, which prevents the worst hyperlocal experience — a full basket that cannot be delivered.
- Pincode to store resolution
- Serviceability shown before browsing
- Assortment filtered to the serving store
- Clear messaging when out of area
Store-level stock rather than a national number. The order promise is only as good as the location-level position behind it.
- Per-store stock positions
- Committed versus available per location
- Substitution rules where configured
- Live sync as orders are placed
Delivery windows generated from current load and distance, so the promise holds at peak instead of only at 11am on a Tuesday.
- Slots from live load and distance
- Capacity limits per store
- Rider assignment on confirmation
- Breach alerts before the customer notices
The things buyers actually ask
There is no cap. Each location holds its own stock position, assortment and pricing while sharing one catalogue and one order book.
Yes. Price and assortment resolve per store or catchment, which is usually necessary once you cross into different rent and competition profiles.
Routing weighs stock, distance and the delivery promise together, so the order can be served from the next viable location where your rules allow it.
What this connects to
Every module runs standalone and every module talks to the kernel. These are the ones most often deployed alongside it.
Quick Commerce
Real-time inventory and order routing for delivery measured in minutes.
Open page → Solutions · FRNFranchisee & Distributor
Location-level operations with central brand control.
Open page → Solutions · B2CB2C / D2C
Own the customer relationship instead of renting it from a marketplace.
Open page →See serviceability mapped across your store network.
A working walkthrough with your catalogue, your order flow and your questions. No slideware.