Sell direct. Keep the customer.
Selling through a marketplace rents you demand and keeps the relationship. Direct commerce is worth the effort only if the second order costs less than the first — which is a CRM and loyalty problem as much as a storefront one.
What a direct business actually needs.
A storefront is the visible part. The economics are decided by what happens after the first delivery.
A checkout that finishes
Short path, saved details, multiple payment methods and clear recovery when a gateway declines — the difference between traffic and revenue.
Your own customer data
Orders, preferences, service history and consent held against one record you own, not summarised by an intermediary.
Repeat-purchase machinery
Lifecycle triggers on lapsed customers, replenishment timing and abandoned carts, plus a reward engine to make returning worthwhile.
Personalised discovery
Recommendation surfaces on product pages, in the cart and in campaigns, built from your catalogue and your customers.
Returns without pain
A structured return path with reasons and condition grading, because a bad return experience costs you the third order too.
Organic discoverability
Structured data and controllable metadata so acquisition is not entirely paid — the fastest route to sustainable direct margin.
The three numbers a direct business lives on.
Traffic you already paid for. Checkout length, payment failure recovery and page speed move this more than a redesign usually does.
- Short, tested checkout path
- Seven payment gateways available
- Explicit decline recovery
- Speed held under traffic spikes
The number that decides whether direct is profitable. Driven by lifecycle triggers, loyalty and a return experience that does not lose the customer.
- Lapsed and replenishment triggers
- Points, coupons and tiered rewards
- Service with full order context
- Return experience designed to retain
Revenue after discount, return and fulfilment cost. Reported per SKU and per channel so discounting decisions are informed.
- Margin after returns and fulfilment
- Discount depth versus volume lift
- Channel compared on one basis
- Cohort value against acquisition cost
The things buyers actually ask
Yes. Multi-store is part of the storefront module — brands share a catalogue and a kernel while keeping separate identities, pricing and content.
Most direct businesses run both, and that is fine. The point of the OMS is that marketplace and direct orders write to the same order book so you can compare them honestly.
Faster than building, because the modules are production-tested and customised rather than written from scratch. The honest answer depends on your catalogue size and integration list, which is what the demo call is for.
What this connects to
Every module runs standalone and every module talks to the kernel. These are the ones most often deployed alongside it.
Quick Commerce
Real-time inventory and order routing for delivery measured in minutes.
Open page → Solutions · SUBSubscription Commerce
Recurring billing, plan changes, pauses, dunning and renewal analytics.
Open page → Solutions · CNVConversational Commerce
Sell and support inside chat, without leaving the conversation.
Open page →See a direct storefront built around your brand.
A working walkthrough with your catalogue, your order flow and your questions. No slideware.