One viewer. One frequency count.
Audiences watch across several streaming services, and each one counts frequency only against itself. The result is a viewer who sees your ad four times while every platform reports a comfortable one. Unified frequency treats that viewer as one person.
Frequency managed where it actually matters.
Everything here follows from one decision: measure the viewer, not the platform.
Unified frequency management
Exposure counted across services rather than within each one, so the cap you set is the cap the viewer experiences.
Deduplicated reach
Reach reported net of overlap between platforms, which is usually materially lower than the sum of the individual reports.
Completion tracking
Video judged on completed views rather than served impressions, since an ad abandoned at two seconds bought nothing.
Creative rotation
Variants rotated across the campaign to reduce fatigue, which matters more when the same household sees you on three services.
Dayparting
Delivery scheduled to the hours your audience actually watches rather than spread evenly across the day.
Household-level reach
Reporting at household level, which is the honest unit for connected viewing where several people share one screen.
Why per-platform frequency misleads.
A cap of three on four services is a cap of twelve on the viewer. The reports all look reasonable and the experience does not.
- Per-service caps compound
- Reach is double-counted across services
- Overlap is invisible in platform reporting
- Fatigue arrives earlier than expected
Exposure is counted against a resolved identity across services, so one number governs the whole campaign.
- Cross-service exposure counting
- Single cap across the campaign
- Deduplicated reach reporting
- Overlap surfaced rather than hidden
Once duplication is visible, spend can shift from re-reaching the same households to finding new ones.
- Incremental reach identified
- Spend reallocated to net-new audience
- Completion rate as the quality measure
- Household-level reporting
The things buyers actually ask
Coverage depends on inventory availability in your markets and changes over time, so it is worth confirming on the call rather than working from a list that may already be out of date.
Exposure is counted against a resolved identity rather than per platform, so one cap governs the campaign. The precision of that resolution varies by inventory source and we will be specific about it for your plan.
An impression that was skipped bought nothing. Completion rate is the closest available proxy for whether the message actually landed.
What this connects to
Every module runs standalone and every module talks to the kernel. These are the ones most often deployed alongside it.
Connected TV Video Ads
Big-screen video with digital targeting and measurable delivery.
Open page → Growth · PRGProgrammatic Advertising
Automated buying across exchanges, measured against orders rather than clicks.
Open page → Growth · AUDAudio Ad Formats
Streaming audio and podcast formats for attention no screen is getting.
Open page →See unified frequency planned across your OTT mix.
A working walkthrough with your catalogue, your order flow and your questions. No slideware.