Television impact. Digital accountability.
Connected TV is the first form of television you can target and measure like digital media. That is the whole proposition — the impact of a full-screen, unskippable format with the audience control and reporting broadcast never offered.
What connected TV gives you that broadcast does not.
Same screen, same attention, entirely different control surface.
Audience targeting
Deliver against defined audiences rather than buying a programme and hoping the right people are watching it.
Frequency control
Caps enforced at household level, so the big screen does not become the place your brand overexposes itself.
Completion measurement
Full-screen formats are rarely skippable, and completion rate is reported rather than modelled from a panel.
Content adjacency control
Filtering and exclusions so your brand appears next to content you would actually choose.
Household-level reach
Reach reported per household, which is the honest unit when several people watch one screen.
Creative validation
Specification checks before delivery, because a rejected creative on a scheduled campaign is lost budget and lost time.
Planning a connected TV campaign.
Define who you need to reach, then select inventory that reaches them, rather than buying inventory first and describing the audience afterwards.
- Audience definition before inventory
- Inventory matched to audience
- Content adjacency rules applied
- Geographic and daypart constraints
Big-screen viewing is a different context from mobile. Creative specification and validation happen before flight, not during it.
- Format specifications confirmed
- Creative validated before delivery
- Variants prepared for rotation
- Audio considered, not assumed muted
Completion rate and deduplicated household reach, with downstream effect read against your own order book where the path allows it.
- Completion rate as primary quality measure
- Deduplicated household reach
- Frequency distribution reported
- Downstream effect against your order book
The things buyers actually ask
They overlap heavily. Connected TV specifically means the living-room screen, where the format is full-screen and household-level reach is the right unit. OTT covers streaming more broadly, including mobile and desktop viewing.
Yes, and you should — unified frequency across both is what stops a household being over-served on the same content.
Partially and honestly: completion and reach are directly measured, while sales effect is inferred. We would rather set that expectation now than present modelled attribution as fact.
What this connects to
Every module runs standalone and every module talks to the kernel. These are the ones most often deployed alongside it.
Unified Frequency Video Ads
Video across OTT platforms with frequency managed as one number.
Open page → Growth · PRGProgrammatic Advertising
Automated buying across exchanges, measured against orders rather than clicks.
Open page → Growth · RCHRich Media Solutions
Interactive ad formats that carry more than a static image can.
Open page →See a connected TV plan built around your audience.
A working walkthrough with your catalogue, your order flow and your questions. No slideware.