Reach people while their hands are busy.
Commuting, cooking, working out, driving — hours of attention every day where no screen is in use and no display ad can reach. Audio is the only format available in those moments, and it is rarely skipped.
An underused format in a crowded market.
Audio inventory is generally less contested than display or video, and the listening context is unusually attentive.
Streaming audio
Placements in music and radio streaming, where dayparting maps cleanly onto commute, workout and evening listening patterns.
Podcast placements
Pre-roll, mid-roll and host-read formats, where audience trust in the host transfers to the message more than in any other channel.
Audience and daypart targeting
Delivery matched to listening context, since the same message performs differently on a morning commute and a Sunday evening.
Frequency control
Caps enforced across the campaign, because audio repetition becomes irritating faster than display does.
Companion display units
A visual unit alongside the audio for listeners whose screen is available, giving a direct path without depending on recall.
Completion measurement
Audio is rarely skippable, so completion is high and measurable — which makes it one of the more honest formats to report on.
Where audio fits in a media plan.
Commute, exercise, driving and household tasks account for hours a day that display and video simply cannot reach.
- Reaches moments no screen is available
- Dayparting aligned to listening habits
- Low format competition in those moments
- High completion by nature of the format
Streaming gives scale and daypart control. Podcast gives trust and attention. Most plans want both for different reasons.
- Streaming for reach and dayparting
- Podcast for attention and host credibility
- Pre-roll, mid-roll and host-read options
- Category and show-level selection
Completion is directly measured. Companion units and dedicated landing paths give a measurable response route where one exists.
- Completion rate reported directly
- Companion display for direct response
- Frequency distribution across the campaign
- Downstream effect against your order book
The things buyers actually ask
Completion rate is directly measured and unusually high, and companion display units provide a click path where a screen is available. Beyond that, response is inferred rather than tracked, and we will say so plainly.
When the host reads it, frequently yes — audience trust transfers in a way no other format matches. When it is a dropped-in pre-roll, the premium is harder to justify.
Yes, and frequency should be considered across both. Audio reaches moments video cannot, which makes it additive reach rather than duplicated reach.
What this connects to
Every module runs standalone and every module talks to the kernel. These are the ones most often deployed alongside it.
Unified Frequency Video Ads
Video across OTT platforms with frequency managed as one number.
Open page → Growth · NTVNative Advertising
Placements that match their surroundings and get read rather than skipped.
Open page → Growth · PRGProgrammatic Advertising
Automated buying across exchanges, measured against orders rather than clicks.
Open page →See where audio fits in your channel mix.
A working walkthrough with your catalogue, your order flow and your questions. No slideware.