Formats that do more than sit there.
A static banner has one interaction available to it. Rich media formats let someone browse a range, watch a demonstration or configure a product inside the ad itself — which matters most when the product needs explaining before it can be wanted.
Formats matched to what you need to communicate.
Format follows message. A range needs a carousel, a demonstration needs video, and a considered purchase needs interaction.
Expandable units
Reveal detail in place when someone shows interest, keeping the initial placement light and the payoff substantial.
Carousel formats
Show a range rather than one product, which suits catalogue businesses where the hook is choice rather than a single hero item.
Video in banner
Demonstration inside a display placement, for products that are easier to show than to describe.
Shoppable units
Products, prices and availability pulled from your catalogue so the unit stays accurate as stock and pricing change.
Engagement measurement
Expansion rate, dwell time and interaction depth reported alongside clicks, because rich media works before the click happens.
Weight and performance discipline
Load impact validated before flight, since a heavy unit that degrades the host page damages the brand it is promoting.
Choosing the right format.
Considered purchases fail with static creative. Video-in-banner or expandable units give the message room without demanding a click first.
- Video in banner for demonstration
- Expandable for detail on interest
- Dwell time as the quality measure
- Sequenced against earlier exposure
Catalogue businesses sell choice. A carousel shows breadth in the placement rather than betting the impression on one hero product.
- Carousel across multiple products
- Catalogue-linked pricing and availability
- Rotation by category or audience
- Click-through to the specific product
Shoppable units shorten the path considerably, and catalogue linkage keeps them accurate as stock and price move.
- Shoppable units linked to catalogue
- Live price and availability
- Direct path into the storefront
- Attribution against your order book
The things buyers actually ask
They read from your catalogue, so price and availability reflect the same record the storefront uses rather than a snapshot taken when the creative was built.
It can, which is why weight budgets are validated before flight. A unit that degrades the host page harms the brand it is meant to promote.
Expansion rate, dwell time and interaction depth alongside clicks. Most of the value of these formats is delivered before a click ever happens, so click-only measurement undervalues them.
What this connects to
Every module runs standalone and every module talks to the kernel. These are the ones most often deployed alongside it.
Native Advertising
Placements that match their surroundings and get read rather than skipped.
Open page → Growth · PRGProgrammatic Advertising
Automated buying across exchanges, measured against orders rather than clicks.
Open page → Growth · CTVConnected TV Video Ads
Big-screen video with digital targeting and measurable delivery.
Open page →See rich media formats built around your catalogue.
A working walkthrough with your catalogue, your order flow and your questions. No slideware.