Sell the way businesses actually buy.
A consumer checkout fails a B2B buyer immediately. They order in cases, negotiate their own price, buy on credit, and have three people involved in one purchase. The model has to reflect that or the customer goes back to phoning your sales desk.
The features B2B buyers refuse to work without.
None of this is exotic. It is simply absent from platforms designed for consumers, which is why B2B sellers end up back on email.
Contract and slab pricing
Negotiated price lists per customer, plus quantity slabs, so the price a buyer sees is the price they agreed rather than a public one.
Multi-user buyer accounts
Several people per customer with distinct roles — requisitioner, approver, accounts — reflecting how the purchase actually gets made.
Approval chains
Orders above a threshold route to the buyer's own approver before they reach you, which is what makes self-serve acceptable to their finance team.
Credit terms and limits
Buy-on-account with credit limits, terms and exposure visibility, rather than forcing card payment on a wholesale order.
Bulk and repeat ordering
Case quantities, order templates, rapid reorder from history and CSV upload for large baskets.
ERP integration
QuickBooks and Tally integration-ready, so orders, invoices and stock reconcile with the system finance already runs on.
Three places consumer platforms break for B2B.
Public pricing is wrong for almost every B2B customer. Price has to resolve per account, per product and per quantity before the page renders.
- Per-customer negotiated price lists
- Quantity slab pricing
- Contract validity dates
- Price visibility rules per account
One login per company does not survive an audit. Roles, permissions and approval thresholds are what make self-serve procurement work.
- Multiple users per buyer account
- Requisitioner and approver roles
- Order value approval thresholds
- Per-user order history and permissions
Wholesale runs on credit, not on cards. Terms, limits and exposure need to be part of the order flow rather than handled offline.
- Buy on account with agreed terms
- Credit limits enforced at checkout
- Exposure visible to your finance team
- Invoices reconciled through ERP
The things buyers actually ask
Yes, and many customers do. Multi-store lets the two front ends differ completely while sharing one catalogue, one stock position and one order book.
Tally and QuickBooks are both integration-ready. Orders, invoices and stock movements reconcile against the accounting system rather than being re-keyed.
Quote requests are a workflow rather than an email — raised against the buyer account, priced against their contract, and convertible to an order once accepted.
What this connects to
Every module runs standalone and every module talks to the kernel. These are the ones most often deployed alongside it.
Franchisee & Distributor
Location-level operations with central brand control.
Open page → Solutions · MKTMarketplace
Onboard many sellers into one storefront with commissions and payouts.
Open page → Solutions · B2CB2C / D2C
Own the customer relationship instead of renting it from a marketplace.
Open page →See B2B pricing and approvals configured for your accounts.
A working walkthrough with your catalogue, your order flow and your questions. No slideware.